the Backstory

It’s not every day that a needlepoint shop in upstate New York reaches out for help designing a label for their hot sauce brand. But the NDLPT Atelieress isn’t just any needlepoint shop. And so, they needed a custom label for their brand of hot sauce.

To quote my girl Paris, “That’s hot.”

Graphic design

The label looked good.

But the hot sauce tasted even better. And I don’t even like hot sauce.

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Greystar

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The District Cup